Genovia builds a growing suite of AI products for reproductive-genetics labs and fertility centers — automating the work around insurance, the patient relationship, customer service, and result accuracy, so your team spends less time on busywork and more time with patients.
Purpose-built for fertility & genetics · HIPAA compliant · US-hosted
Born in the San Francisco Bay Area
We build alongside PGT labs and IVF centers, so every product comes from a problem someone actually complained about. Here are the six we hear most, and what we do about each one.
Your team loses hours on hold with insurers
CoverCheck reads the insurance card, checks every field against your intake form, and asks the payer directly whether the coverage is active — in seconds. Your staff sees the answer before the cycle starts, instead of finding out through a denial letter weeks later.
Patients call because nobody told them anything
Waiting on results is the hardest part of a cycle. Automatic updates at each step tell patients where things stand and what happens next, so they feel looked after and your front desk stops fielding the same three questions all day.
Checking reports by hand is slow, and things slip through
Reading a report line by line against the work order is tedious, and tired eyes miss things. CrossCheck compares every field on every case in seconds and shows you only the ones that don't match — so a human reviews exceptions, not all 300 rows.
The wrong result reaching the wrong patient
It's the error every lab director loses sleep over. Before anything is signed out, CrossCheck confirms the case number, dates of birth, and embryo list on the report are the same ones on the work order — and stops the report if they aren't.
The same data gets typed in three times
Every re-key is a chance to fat-finger a number. Both products read your existing PDFs, spreadsheets, and card images as they are — no re-typing, no new forms — and connect to the LIMS and EMR you already run through a simple API.
Inspection prep means digging through old email
When an inspector asks how a result was checked in March, you shouldn't have to reconstruct it. Every check we run is stored with the files, the findings, and who approved them — an audit trail you can hand over rather than assemble.
Our flagship product, and the simplest way to explain it is this: you upload the work order and the result reports, and CrossCheck tells you whether they say the same thing. It handles PGT-A (testing embryos for the right number of chromosomes), PGT-M (testing for a specific inherited condition), and PGT-SR (testing for rearranged chromosomes).
Everything a person would compare by eye, it compares in seconds — then hands back a short list of what doesn't match. Nothing is auto-approved. The lab director still signs out every case; CrossCheck just makes sure nothing reaches that desk with a mismatch hiding in it.
Upload the work order and reports in the browser, or have your LIMS post them straight to the API when a batch is ready.
Identity, the embryo list, every chromosome call, and each document's internal consistency — usually finished in seconds.
Cases that match are marked clean. The ones that don't come with the exact page and cell, side by side, so a person can settle it fast.
Approval, findings, and files are stored together. If an amended report arrives later, you get a diff against the original.
Take a photo of the patient's insurance card. CoverCheck reads it, compares what's printed on the card against what was typed into your intake form, then asks the insurer directly whether that coverage is active right now and what the patient still owes.
What you get back is a plain answer: the coverage is active, or there's a specific problem and here's what it is. A wrong digit in a member ID, a plan that lapsed last month, a policy that doesn't cover fertility — you find out at intake, when someone can still fix it, instead of ninety days later when the denial arrives.
At intake, from a phone or scanner. Front and back, however it comes in — we read it as it is.
Field by field against what your staff entered. Anything that disagrees gets flagged with both values shown.
A live eligibility check confirms the policy is active and reports what the patient still owes this year.
Automatic re-checks run as the service date approaches, so a lapsed plan surfaces before the sample does.
Your team is careful. The problem isn't care — it's volume, repetition, and the fact that nobody catches everything at 6pm on a Friday. Our software does the checking that a person shouldn't have to do by hand.
A single PGT case can carry hundreds of individual data points — a case number, two dates of birth, a list of embryos, and twenty-four chromosome calls for each one. Comparing all of that against the work order by eye is slow, dull, and exactly the kind of task where a mistake hides.
So we check it, every field, every time, and show you only what disagrees. What we don't do is make the clinical decision. We're not the lab, we don't interpret results, and we never sign anything out. We hand your team a short, specific list — with the page and the cell — and a person takes it from there.
Software checks. People decide. That line doesn't move.
We build for fertility and genetics only, and we don't ask you to replace anything. Genovia sits alongside the LIMS and EMR you already run, and one account works across every product.
Compares every PGT-A, PGT-M, and PGT-SR report against its work order before anyone signs it out — and flags the mismatches, from a wrong date of birth to a single chromosome that doesn't agree.
Open the appReads the insurance card, checks it against your intake form, and confirms with the insurer that the coverage is active — at accessioning, with automatic re-checks before the date of service.
Open the appKeeps patients in the loop without adding to your phone queue — status updates as their cycle moves along, and instant answers to the questions your front desk hears twenty times a week.
Get early accessIf your LIMS or practice-management system should be doing this automatically, it can. Sign in with your Google Workspace or Microsoft account, create an API key, and send us the files from wherever they already live. Results come back as JSON in the same request — no queues to poll, no files to stage.
curl -X POST https://app.crosscheck.health/v1/validate \
-H "Authorization: Bearer cc_..." \
-F "files=@work-order.xlsx" \
-F "files=@report.pdf"The genetics lab and the IVF center each carry their own friction — clinical, commercial, and patient-facing. Genovia is built for both.
Automate manual QC, eliminate transcription errors, and keep a defensible audit trail for every signed-out report — exactly the accuracy and provenance under scrutiny today.
Remove the operational friction around every cycle — so your team can focus on patients, not paperwork and phone calls.
Genovia is built on HIPAA compliant, US-hosted infrastructure with encryption in transit and at rest, scoped access, and complete audit logging.
Tell us where your lab or clinic loses the most time — results, insurance, or patient communication — and we'll show you what Genovia automates.
Request a demoTell us a bit about your lab or clinic and we'll be in touch shortly.